In June 2015, a client requested a couple concept designs for a digital menu. These digital menus would be seen in fast food restaurants. This client wanted to see my creativity and gave me freedom in choosing the type of food the restaurant served. To add a bit of difficulty to this task I asked one of my friends, whom works as a cook/chef, to give me a type of food she would like to someday start a business for. As a result, she gave me was a restaurant for vegans and a gourmet burger place.

Veganism was I word I made up for the restaurant name. I am not a vegan in the slightest, but I felt I know enough about the lifestyle to accurately convey a overall feeling in the concept. I used a palette of colors I’ve never used before.

This concept design is not the final product and has since been adjusted to fit the needs of the client. Images were taken from royalty free websites and were only used in the conceptualization phase of the design as placeholders, but were not used for any business.

 

Veganism

 

Size/Aspect Ratio: 16:9
Format: Digital Marketing on Plasma/LCD TVs

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