The Phoenix Logo was a sub brand of the Power Sports company. I used a sans-serif and italicized font that would be readable from far away distances. This was going to be put on mopeds and scooters. The X in the logo was colored in red to represent a phoenix. It was also extended to represent the idea of a fast bird. I worked on a handful of branding projects with this company, but this was the only one that I had solely worked on that I feel comfortable enough to claim credit in creating. The company has since discontinued this particular brand.

 

Phoenix Logo

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