Logo-001 was created in 2002 for a medical billing company looking to standardize the health care billing processes. The company worked in close conjunction with the UCLA Medical Facility. In addition, they were in negotiations with USC as well. This was my first job right out of college and it definitely looked great on my resume. I was hired as the youngest Business Development Executive within the UCLA Cardiologist Group. My fondest memory is having dinner with the Executive Director of UCLA, USC, and the CEO of the company. As a result, after the dinner I received a dozen business cards and job offers.

CONCEPT AND DESIGN

The three dots represent processing dots since they were trying to streamline billing. The word is pronounced A-Vaunt-Tay so as a result I put an accent tilt on the E.

MEDICAL BILLING LOGO

FAP Cards

Findapix Cards (or FAP Cards for short) were invented as a fun little way to bring our online community together. In 2001 I was part of a picture-based web community called Findapix (or FAP as we liked to call it before it had a second meaning) and I frequented the forums on a daily basis. Many of the friendships I have today came from that site. Many of us were into Photoshopping wars and had career backgrounds in design. People who received FAP Cards often used them as their avatar.

My friend CJ from www.defytrends.com created the first 2 volumes of FAP Cards. He’s one of the select few designers I respect and I would even go as far as to credit him for making me think outside the box when in came to finding off-the-wall design solutions for clients. I took what he created, with permission, and continued the tradition while adding in my own design flair.

All images were used with permission at the time of creation.