Phoenix Logo for Power Sports

/in , , /by

The Phoenix Logo was a sub brand of the Power Sports company. I used a sans-serif and italicized font that would be readable from far away distances. This was going to be put on mopeds and scooters. The X in the logo was colored in red to represent a phoenix. It was also extended to represent the idea of a fast bird. I worked on a handful of branding projects with this company, but this was the only one that I had solely worked on that I feel comfortable enough to claim credit in creating. The company has since discontinued this particular brand.

 

Phoenix Logo

Phoenix logo

Metallic Emblem for Power Sports

/in , , /by

This Power Sports metallic emblem was an alternative logo design used on the scooter models itself. It was rendered to have a 3D effect like other car company logos. This logo was used for a long period of time. The initial design was based off of a police shield emblem to portray a sense of safety. It’s also simple enough that its vector can easily translate to other forms. After a few years in circulation, they decided to use my other logo instead. In things considered, the other logo was better for the overall look of their company.

 

Metallic Emblem for Power Sports

metallic emblem

 

Power Sports Logo

/in , , , /by

Power sports logo has gone through many changes as the company grew. The company specialized in branding affordable scooters and other recreational vehicles in the U.S. In any event this was my logo creation and it was used mostly for their e-commerce and document branding. The logo had so be simple enough that it could be eventually transferred over as a metal emblem often found as branding for vehicles. Ultimately, it was used as their main logo and can still be seen on their site today. Eventually in a few years it was also used as their vehicle emblem

 

Power Sports Logo

power sports

Medical Billing Logo

/in , , , /by

Logo-001 was created in 2002 for a medical billing company looking to standardize the health care billing processes. The company worked in close conjunction with the UCLA Medical Facility. In addition, they were in negotiations with USC as well. This was my first job right out of college and it definitely looked great on my resume. I was hired as the youngest Business Development Executive within the UCLA Cardiologist Group. My fondest memory is having dinner with the Executive Director of UCLA, USC, and the CEO of the company. As a result, after the dinner I received a dozen business cards and job offers.

 

CONCEPT AND DESIGN

The three dots represent processing dots since they were trying to streamline billing. The word is pronounced A-Vaunt-Tay so as a result I put an accent tilt on the E.

 

MEDICAL BILLING LOGO

medical billing